Once in a while you bump into a service practice so bad it’ll have you shaking your head in disbelief.
A (BIG) company I do (A LOT) of business with sent me a letter today with a compelling offer – a way for me to save money on the services I use with them. I called to inquire and here is my short list of BAD BEYOND BELIEF customer engagement practices:
Mind blowingly BAD!
I don’t like being disqualified as a customer. And the really crazy part of my story? Before receiving this letter, I liked my services and felt like I was getting a pretty good deal.
I won’t insult you by reversing the points above to outline the best practices for customer engagement. They’re in there and I know you’ll find them.